Peak Season Fulfillment During the Holidays

Every holiday season is unique in its own way. So what can retailers expect this year?

For starters, it’s coming earlier. Many retailers are launching end-of-year plans as early as Labor Day, and an earlier shopping season has downstream effects on everything else: marketing messaging, relationship-building with customers, parcel volume, carrier costs and so much more.

In a recent WSI-sponsored Industry Dive webcast titled “What to expect this peak holiday season,” marketing, retail and supply chain experts explore where, when and why consumers shop. Read on to gear up for gifting with the best tips for a high-performing holiday season.